I am an evidence based Lead Product Designer with 12+ years of experience as a Manager, Lead and individual contributor on world class design teams. Versatile member of a Product Design team for TV, web or native mobile. I have a broad background showcasing a foundation in Strategy, Research, User Experience, Visual Design and Ideation. A systems design thinker approach to create usable, accessible, and modular design solutions which can scale to millions of users.

As a PRINCIPAL Product Designer - VUDU MOVIES & TV (a walmart company), 2018-2020

A key member of the team defining the product and UI for the Vudu TV, app and web experience, leading conceptual partnerships with design partners. Working directly with Senior leadership and across functional product, engineering, analytics and marketing teams to collaborate and lead concurrent entertainment tech product initiatives. Working with Walmart design systems.

As a UX DIRECTOR - HAVAS Worldwide, 2016-2018

Implementing efficient UX/UI processes with studio, account and strategy that helped the UX team achieve their best possible work and partnering with remote development team. Working with Account & Strategy to plan and strategize over complex web prizing campaigns. The Chicago Advertising Federation’s 2016 (ADDY's)—SILVER, Miller High Life “Mobile Site Design” (Online/Interactive/Websites)

From 2005 to 2020, I have built digital experiences that solved real customer problems for some of the world’s largest brands including:

“My Lists” Feature - TV, Native and Web

PRINCIPAL Product Designer - Vudu Movies & Tv

Vudu introduced a new lists feature that will finally let users organize their selection of movies and TV shows. Instead of just sorting them through release date or alphabetical order, you can now organize and find titles more easily in your collection via customized categories and lists. Think of it as a mix playlist, but for your favorite Vudu flicks.

Android App Redesign 2020

lead product designer - Vudu Movies & Tv

Since its inception 3+ years ago, the Vudu Android app has not seen a major visual or information architecture update. The original UI approach of the left-nav drawer has become outdated. What is the best way to present disruptive IA concepts to leadership, engineering and product in a simple and focused manner, and support those concepts with user preference testing?

Interactive Sweepstakes Website

UX DiRECTOR - havas worldwide

Employing the use of Web Audio API and Web GL technologies to create a 12 week prizing campaign which garnered more than 1.1 Million submissions and over 50% user participation rate. The team successfully delivered a highly technical program that was compatible in the browser.

Walmart Video Explorations

lead product designer - Vudu Movies & Tv

I use high fidelity comps and motion prototypes as a visual tool to effectively socialize design concepts and hypotheses to product and engineering teams. Concept examples below to reinvent current dated grid experience.

Concept for redesign of iOS app Spotlight homepage.

Concept for redesign of the Search flow for TV app. The exploration here was to find ways that the user can easily complete the task of searching while still being able to quickly access the suggested list and full poster grid. The focus here was reducing travel time with the d-pad remote control.

Concept for redesign of iOS app iPad Spotlight homepage. Exploring ways to break the monotonous grid with the use of hierarchy and points of interest. I used differing size posters and trailer controls as well as editorial modules and long-press UI controls for wish-listing.

Concept for the addition of long vertical posters across all mobile grid formats. Showing only mobile devices below, my task was to introduce long, square and circle posters to the existing grids of Walmart Video properties for mobile, web and TV apps. With a conscious effort to maintain poster ratio size the same for easy asset management across platforms.

Camel Brand Website

Art community project landing page for Camel (2017 project)

Game concept for Camel (2017 project)

Online magazine for Camel (2017 project)